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Friday, January 15, 2010

Understand Melaleuca Consumer Direct Marketing

What is Consumer Direct Marketing,CDM in short? How Melaleuca brings to you Consumer Direct Marketing system? What are the differences between CDM vs MLM(Multi-Level-Marketing)?

I suggest we are googling the words-Direct Marketing from Wikipedia Direct Marketing. By looking at a glanced at it, Direct Marketing means it doesn't go through the use of media such as T.V,Radio,Newspapers(Mainstream media),famous actor or actress and so forth. One example. Nike paid US$1 billion a year to Tiger Wood for Nike's advertisement. The expensive advertising fees to various media as such save by Melaleuca and distribute to consumers by way of revenue sharing through the compensation plan. According to Wiki, another terms more or less similar to Direct Marketing is Leaflet Distribution.At this point, are you clear now?

Hence,by place a single word Consumer in front of Direct Marketing, it becomes Consumer Direct Marketing.The best way to understand it completely is differentiating the difference in between 1) Traditional business relationship and 2) Consumer Direct Marketing.For most convenience to your eye, let's see them in a diagram.


We can see the Traditional business relationship,they used channel of distribution involved Supermarket,Hypermarket plus MLM and Direct Sales.For Advertisers included T.V.Radio and Print media.Each individual sharing a portion of the revenue with consumer outside of their partner revenue sharing.



Next,let's see how Melaleuca came out with Consumer Direct Marketing system.



The diagram shows Consumer replaced advertisers and received advertising fees.The consumer is treated as Melaleuca's partner.
I hope you are now thoroughly understand what is Consumer Direct Marketing. Please don't relate with any MLM or Network Marketing.To understand the terms,'Direct Marketing' is very important in order for it or you not to be scammed by bad people which usually with the intention of linking back to their website with another business which does not create any wealth to the world.

Update: My next topic would be the differences between CDM vs MLM.

Thank you for reading.
Wish you best of health.
Have a great day

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